• Percent of total rent collected in mid-June dipped 2% month-over-month.
  • Rent collected in June is 8% lower than the 3-month pre-COVID average.
  • Search interest in “apartments for rent” spiked, passing up pre-COVID levels.
  • Total rent collected in both Georgia and California dropped 3% since May.
  • Class C rent payments have stabilized but are 20% below the average.

Now that we’re halfway through the month, let’s take a mid-month look at rent payment behavior through June 15 to evaluate any shifts since our Rent Payment Report.

Looking at the total percent of rent collected during the first half of June, we see the same percentage of rent payments collected in April — and a very slight 2% dip from May.

Rent payments still have yet to recover to pre-COVID levels — rent collected in June remains 8% lower than the percent of rent collected during the average month.

Percent of Total Rent Collected First 15 Days mid june checkin

June Rent Payments Rebounded After a Challenging Start

Rent payments on the first of June were lower than in May, although still higher than the average. May especially saw a strong spike in first-day rent payments, as federal relief checks and bolstered unemployment benefits came in.

June renters didn’t show quite as much confidence as they did in May to make a first-day payment, especially after a long weekend of nationwide protests. However on June 3 (Wednesday) and June 5 (Friday) rent payments rebounded. The slow reopening of businesses nationwide, along with the small uptick in the employment rate, may have also helped establish economic confidence as the month wore on.

Percent of Renteds Who Paid Rent mid june checkin

Leasing is Kicking Back Into High Gear

As we explored in our recent analysis of the new peak leasing season, apartment searches and leasing behavior are starting to recover. Looking again half-way through the month, we see even greater upward growth in searches for “apartments for rent” over the last couple weeks.

Although delayed, the 2020 leasing season appears to be in full swing as more businesses reopen and renters emerge from their homes. Now more than ever, it’s critical for apartment operators to provide an affordable, one-click lease experience, and to meet the needs of today’s renter even better than the competition.

Google Trends Search Interest In Apartments for Rent mid june checkin

California and Georgia Struggle on a State and County Level

While the nation as a whole appears to be recovering, some regions continue to feel the economic strain.

The state of Georgia experienced a significant drop in rent collected immediately after COVID set in — over 20% in April — and has continued on a downward trajectory. While California’s initial drop in rent collected was not as stark, the Golden State showed a 3% drop in rent collected since May, and an 11% drop from the average.

Georgia was famously the first state to re-open its businesses on April 30. The state saw an initial drop-off in new unemployment claims in May but the number of unemployed Georgians remains high. Evidence also suggests that COVID cases are increasing in Georgia, which could cause consumer uncertainty about shopping, dining out, and engaging in economy-boosting behaviors.

percent-of-total-rent-collected-by-state-mid-june

Meanwhile California — and major CA metros such as Los Angeles — was an early leader in shelter-in-place orders. We recently explored how Los Angeles renters are struggling to make their rent payments, and that difficulty appears to be continuing.

Atlanta residents are also having a hard time making rent payments. The percent of Atlanta residents who made a rent payment in the first half of June has dropped by a whopping 32% since January, after a slow and steady decline throughout the year.

percent-of-people-who-made-rent-payment-los-angeles-atlanta-mid-june

Class C Rent Payments Remain Low, But Stable

May saw a major drop in rent payments among asset class C, due in part to the wave of service industry lay-offs in April.

However, as businesses began to reopen in May, sectors such as travel and retail saw a major lift in employment according to the Wall Street Journal, which largely affected Class C residents. While Class C rent payments remain low in the first half of June, the major drops seen in previous months have slowed to only a 1% dip.

percent-of-renters-who-paid-full-rent-by-property-class-mid-june-checkin

What Does This Mean for Multifamily This Summer?

In spite of fears about an impending drop in rent payments, it appears that business reopenings and signs of unemployment recovery have stabilized rent payments for now. Although comprehensive rent assistance for residents in need remains a key priority for the industry, operators are also setting their sights on what’s next.

The recent spike in apartment searches suggests that we are entering peak leasing season for 2020. This leasing season is different than ever before, and will require a fresh approach to capture new leases over the competition.

Keep an eye out for in-depth guides on how to attract your share of the market as the summer leasing season ramps up.

Methodology

Rent payment data is actual transactional data sourced from integrations with property management systems in the multifamily industry.

Analysis includes a 119,275 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (37%), class B (48%) class C (15%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

Peak leasing season—the spring and summer months when leasing traffic accelerates—didn’t arrive this year as it normally would. Instead, a global pandemic made its way to the U.S. in March, causing most of the nation to shut down and subsequently throwing the economy off-kilter. Just as most multifamily operators were gearing up for a big spring leasing season, COVID-19 struck and the rental market suddenly froze. Now, nearly three months after the initial nationwide lockdown, apartment leasing is back on the radar.

How 2020 Peak Leasing Season Compares to 2019

To understand how the 2020 leasing season is faring, we can look at 2019 market conditions. 2019 happened to be one of the strongest peak leasing seasons in the last few decades. When peak leasing season came to an end in August 2019, the national average rent was on a strong upward trajectory.

Heading into 2020, fears about economic uncertainty loomed as the U.S. economy continued soaring at an unsustainable rate, and rent growth and occupancy rates began to stagnate. Nonetheless, forecasts were otherwise rosey for the multifamily industry. The strength of multifamily was apparent in the first couple months of 2020—with occupancy rates and rent growth holding steady—until early March when the pandemic emerged.

COVID-19 Causes Decreased Apartment Leasing Activity

The immediate and widespread effects of COVID-19 on leasing resulted in a drop across several leasing metrics, including: average rents, new lease signings, and apartment search interest.

Average Rents
While March usually posts big numbers for multifamily rents, average rents began to drop. On March 26, 2020, the cost of an average apartment in the U.S. had decreased 0.23% compared to the previous week. RentCafe reported a 2.9% increase in March rents, which was down from the 3.2% rise from February and was the first time since 2016 that the percentage declined from February to March. Normally, rents would be growing that time of year. In the middle of what is typically peak leasing season, rents dipped nationally by 0.3% month-over-month.

New Lease Signings
Initially, leasing efforts during COVID-19 were centered around renewals as opposed to new leases—properties were simply trying to retain existing renters. This is evidenced by the huge drop in resident turnover, as renters cancelled or delayed move-out plans. When COVID first hit Dana Caudell, President of Property Management at Bainbridge said, “Retaining residents really helps with a lot of different costs of turnover…when you can keep existing residents there.” This focus on renewals also coincided with a decrease in new lease signings during the pandemic. Since mid-March, new leases dropped 16% compared to the same period in 2019.

Apartment Search Interest
National search trends also captured the rental market blip. For example, search interest in “apartments near me” and “apartments for rent” (and other related queries) accelerated early on in 2020 but then saw a sudden, steep drop. This closely coincided with the onset of COVID-19, and consequently, the U.S. economic shutdown which caused the unemployment rate to skyrocket. For reference, January and February 2020 indicated strong demand on par with 2019 levels during the same time period.

peak-leasing-season-google-trends-apartment-searches-during-covid-19-year-on-year

COVID-19 jolted the apartment rental industry in several ways. First, strict social distancing measures caused businesses to shutter leading to many Americans losing their jobs, which put a strain on renters’ ability to pay rent. In response, operators implemented flexible payment plans and rent relief programs.

Statewide and city eviction moratoriums also helped prevent renters from losing their current housing, and government rent relief funds aimed to inject rent assistance into the hands of affected properties and renters. In addition, shelter-in-place orders forced many to simply stay at home and caused renters with leases up to find alternative living situations or extend their leases.

These factors combined with general uncertainty about the virus ultimately resulted in far fewer renters seeking new apartments.

Late Spring Sees Resurgence In Interest & Demand

However, demand for apartments began to gradually climb back to pre-COVID levels by mid to late April. In the same Google Trends chart, we see that apartment search interest gained momentum throughout April and into May, with June holding steady so far. By the first week of June, searches for “apartments for rent” rebounded 54%, and “apartments near me” shot up 43%.

peak-leasing-season-google-trends-apartment-searches-during-covid-19-2020-pre-post

CoStar also tracked search volume on its apartment listing platforms and reported similar findings—fewer searches coincided with decreasing rents, which had peaked nationally on March 11. Overall, search volume declined until late March when it started to recover, reaching higher levels than the previous high in late February.

peak-leasing-season-CoStar-Potential-Renters-Resume-Searches--COVID-2020

As far as leasing activity, more new leases were signed in May 2020 compared to May 2019 due to a surge in leasing activity in the latter half of the month, as a growing number of stay-at-home orders were lifted. Some operators are also reporting an uptick in renewals, with Bainbridge seeing 80% of residents renewing—much higher than the industry average of 40-60%. Healthy demand numbers in the second half of May combined with high retention and eviction moratoriums spell out higher occupancy rates. This trend will be studied closely in July, when federal unemployment benefits are set to expire.

Both search interest and new lease signings data suggest that leasing activity is mostly back on track as apartment hunting resumes.

So, if online apartment searches and lease signings have rebounded and will continue to increase as the weather gets warmer and the economy opens back up, what does this mean for apartment operators? It’s peak leasing season — albeit a different one than we’ve seen before.

How Operators Need to Modify Their Leasing Strategy

The pandemic has changed nearly every sector, and while multifamily has not suffered the immense losses that other industries have, the rental market has shifted. Apartment operators are no doubt aware of this, but many are still figuring out how to adapt to new and changing market conditions. As the rental market recalibrates and the U.S. returns to some semblance of normalcy, operators need to tailor their strategy to appeal to the modern renter. In other words, it’s time to prep for a new prime leasing season by revamping your leasing strategy.

The Best Lease Concession You Can Offer: Eliminate Deposits

“The apartment industry is in transition. Operators have grown more frustrated with security deposit restrictions while residents are demanding more affordability.” – Kelli Jo Norris, President of Goodman Real Estate

One way operators can modify leasing operations during the 2020 peak rental season is by offering a strategic lease concession that speaks to the needs of today’s renter. In a shaky economy, there’s no doubt operators will be offering creative concessions and gimmicks to attract prospective renters. This drives up competition, but it also affects ad spend and lease value.

So, how can operators distinguish their property from competitors without losing money? Eliminate security deposits.

Eliminating security deposits and replacing them with lease insurance is a strategy that ensures operators don’t lose money in the process of generating more conversions and boosting occupancy rate. Instead, implementing a lease insurance program enables properties to market their communities as affordable (e.g.,“Zero Deposit Move-In”) in a time when nearly 80% of renters simply don’t have the funds to afford large upfront security deposits.

Multifamily is headed toward total deposit replacement, and many of the largest operators realize the benefits of lease insurance:

“Frankly, the security deposit is a thing of the past. Financially, they—along with alternatives like surety bonds —don’t make a lot of sense.” – Mark Stringer, Executive Vice President at Avenue5

On the property side, lease insurance increases conversions, boosts occupancy, and offers significantly more protection against rent loss and unexpected events (a standard plan provides over $5,000 of coverage). All of these value propositions can vastly improve your property’s success during peak leasing season, as operators don’t have to rely on costly lease concessions that create more bad debt and chip away at their profit.

Create A One-Click, Modern Leasing Experience—Or Get Left Behind

In addition to providing more affordable living options for renters, lease insurance creates a frictionless, one-click leasing process—both things the modern renter is looking for in a COVID world.

Technology was already transforming the multifamily landscape before the onset of COVID-19, but digital leasing has since accelerated. Operators no longer have a choice in whether to digitize leasing operations—the market now demands it. This includes conducting virtual tours, implementing digital leasing solutions, and eliminating security deposits, which are already a hassle to collect onsite and create even more friction when they must be collected virtually.

It’s also worth considering that unlike surety bonds and other deposit alternatives on the market, LeaseLock is fully automated in the leasing software meaning on-site teams don’t have to “sell” another product, which often results in a fumbled transaction that delays closing. Rather, leasing staff can focus on closing leases instead of selling surety bonds. Renters also have the option to opt out and pay a deposit if they prefer.

Yesterday’s Leasing Strategy Won’t Work for Today

One thing multifamily operators have learned since COVID-19 is that the leasing process, and subsequently, peak leasing season, have changed. Today’s renters have different priorities—affordability, online leasing capabilities, and flexibility to work from home to name a few—and it’s up to operators to meet renters’ new demands.

The industry is notorious for being slow to adopt new technologies and processes, but as we’ve learned, the renter dictates the market—and renters demand simplicity and affordability during their apartment hunting. Are you ready for the new peak leasing season?

Download our 2020 Peak Leasing Playbook for exclusive insight on driving leases in the new environment.

While the pandemic wears on, we continue to monitor the effects of COVID-19 on rent payments across the U.S. Nearly three months since we first began closely analyzing rent payment behavior trends, we report on rent payments during the June grace period to help apartment operators understand what to expect. Below is a summary of key insights.

June Rent Payments Hold Steady from May But Renters Still Seek Rent Relief

The total percent of rent collected during the June grace period held neck-and-neck with May, but it was still 6 percentage points down from the pre-COVID average grace period.

june-grace-period-rent-payments

Overall, full rent payments made on June 1 showed a slight dip compared to April and May, but rebounded over the remainder of the grace period. The shaky first day could be a result of unemployment benefits nearing expiration and federal relief checks no longer being distributed.

june-rent-payments-full-rent

Last month, evidence of struggle began to appear among Class C properties. In June, however, businesses opened back up and unemployment slowed, especially in service sectors such as retail and travel. As a result, Class C rent payments showed only a 1% dip month-over-month compared to a 4% drop in May.

june-rent-payments-full-rent-by-property-class

Across the board, our data suggests that renters are struggling to make full rent payments. A look at the percent of total rent paid each month shows that the amount of rent that partial payers are able to pay has declined steadily since the onset of COVID-19. Partial rent payers paid only 48% of owed rent during the June grace period compared to 59% of rent pre-COVID.

june-rent-payments-total-paid-rent-partial-payers

Our full COVID-19 Rent Payment Report elaborates on:

  • Comparisons to May rent payment data
  • The stabilization of June rent payments
  • Trends across major metros
  • Behavior and impact by asset class
  • Growing need for rent assistance

June-rent-payments-banner

A new month has begun, and it’s time to re-evaluate how American renters are holding up amid the economic downturn.

Although states have begun to loosen stay-at-home orders and businesses are partially reopening, unemployment has hit an unprecedented high. Paired with pending eviction moratorium expirations and a patchwork of depleting emergency rent funding, COVID-19 continues to test the multifamily industry.

In the beginning of May, rent payment behavior started strong. As we moved through the month, rent payments rapidly declined, and evidence of growing struggle among Class C residents began to emerge. June 1st rent payment data suggests that economic cracks are deepening, and will stress rental housing unless more comprehensive relief is provided.

After Several Months of Stability, June 1st Rent Payments Take Slight Dip

While rent payments have yet to fully recover since COVID-19 set in, April and May rents held steady. After federal relief checks were cut and unemployment benefits were padded, renters prioritized putting funds toward rent payments.

However, as predicted in our analysis of Class C rent payments in May, strains on working class Americans created ripple effects on the rest of the economy — and has started extending to the rest of the apartment industry.

First day rent payments in June saw a 2 percentage point drop in total rent collected compared to May and April — and a 6 percentage point drop compared to the pre-COVID average.

june-1st-Percent-of-Total-Rent-Collected-First-Day-of-the-Month

Growing Number of Residents Seeking Rent Assistance

Unemployment continues to climb in the US — the Bureau of Labor Statistics estimates just under 15%, while analysts at Goldman Sachs are estimating over 20% unemployment. With federal relief checks spent and bolstered unemployment benefits set to expire next month, Americans are starting to feel the financial strain.

A growing number of renters are seeking rent assistance, with Google showing over double the search interest in “rent assistance” since April. Searches for this term also spiked again in Mid-May, suggesting renters were concerned about making rent in the lead up to June.

Google-Search-Trends-Rent -Assistance

While April saw a slight surge in end-of-the-month rent payments, May did not see a similar spike, suggesting renters might be holding cash on hand closer to the belt.

Class C Rent Payments Continue to Drop

As expected, rent payments at Class C properties continue to decrease. Traditionally, Class C properties house working class residents, who were more greatly impacted by recent service industry lay-offs.

After slipping downward for the last two months, Class C properties saw another 3 percentage point drop in first-of-the-month rent payments.

june-1st-Percent-of-Class-C-Renters-Who-Paid-Full-Rent

California Sees Drop In Rent Payments, Seattle Stabilizes

As the economic climate worsens, some regions in particular have been hit hard. Partial payments can still be seen across several metros, with a month-over-month decline in the percentage of renters making full rent payments on June 1st in Los Angeles.

june-1st-Percent-of-Renters-Who-Paid-Full-Rent-First-of-the-Month-by-City

In Seattle, on the other hand, the percentage of full rent payers has held relatively steady. This is likely due to Seattle being one of the first metros hit hard by COVID-19, which triggered a response by operators to devise payment plans for affected renters.

Looking at partial payment data, we see that Los Angeles shows signs of financial hardship. While the overall percentage of total rent paid on the first of the month has declined 5% since last month, Los Angeles has experienced a nearly 20% decrease. This drop is perhaps attributed to rising unemployment, a lack of rental assistance, federal benefits running out, and recent protests.

june 1st Percentage of Total Rent Paid on the First Day of the Month (Who Did Not Pay Full Rent)

At the state level, California is also showing drops in rent collected, with steady month-over-month decreases each month since April and a 21% differential from the average. Compared to May 1st rent payments, there’s been an 8% drop in the percentage of rent collected in the state.

june-1st-Percent-Change-in-Rent-Collected-California

Regional data suggest that renters are still trying to pay rent, even if in partial amounts, and operators are offering financial flexibility. Even so, we’re seeing a decrease in overall payments and a lower portion of total rent collected, indicating that both state and local economies are suffering at the hands of a worsening economy.

What Does This Mean for Multifamily?

There’s no question that the pandemic has strained the U.S. economy. This early dip in June rent payments suggests a continued decline in rent payment behavior as the month continues, especially barring government relief. A growing number of renters are seeking rent assistance, but not enough programs exist to support this need. While several states have pulled together a patchwork of rent assistance programs, funding and pay-outs have been inconsistent.

Apartment communities and their residents still need immediate federal rent funds to help prevent a potential rental housing crisis. Multifamily operators and associations across the country have been rallying behind a proposed $100 billion rent relief bill to help America’s renters as part of the HEROES Act. The bill passed the House floor in May, but it is expected to face opposition in the Senate.

We will be covering this story as it unfolds — keep an eye out for our next rent payment analysis early next week, after the rent grace period ends (traditionally the first five days of the month).

Important statistical note: Despite the measured payment fluctuations based on the sample set, the variance is within normal statistical range. In other words, the changes are not necessarily significant enough to attribute specifically to COVID-19 versus normal fluctuations expected across the data set. Please reference full Methodology below.

Methodology

Rent payment data is actual transactional data sourced from integrations with property management systems in the multifamily industry.

Analysis includes a 105,070 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

With the onset of COVID-19, we’ve been forced to adopt new routines, new processes, new ways of life. A combination of social distancing measures, remote work policies, school and restaurant closures, and a load of other lifestyle changes have led to an abrupt uptick in our reliance on technology. This trend has transformed apartment leasing in a short period of time, expediting the path to online apartment leasing.

While technology was already changing the multifamily landscape before the public health crisis struck, the growing challenges in apartment operations have accelerated technological innovation, pushing more operators toward digital leasing.

Apartment communities no longer have an option when it comes to implementing an online leasing experience—it’s the only way forward. Below, we explore key ways that COVID-19 has changed apartment leasing as well as how operators can create an online lease experience to keep up with the ever-evolving COVID-19 environment.

Multifamily’s Resilience Put To The Test During COVID-19

The COVID-19 crisis has tested multifamily, but the industry has proven to be resilient. For example, although experts predicted substantial drops in rent payments and lawmakers scrambled to cushion the fall, May rent payments have remained steady. Rent payment behavior will continue to be under close watch as the economy struggles, but the fundamental structure of how rent payments are processed has gone mostly unchanged.

may-rent-payment-data

On the apartment-hunting front, multifamily feared that renters would be less able and far less inclined to move, and therefore less likely to search for new apartments. A glance at Google Trends shows that search interest did indeed decline dramatically during the initial aftershock of shut-downs in mid-March, but a month later, apartment searches rebounded to pre-pandemic volume.

google-trends-search-interest-apartments-for-rent-near-me

CoStar’s apartment listing platform tracked similar findings, with the most notable trend being an uptick in renters searching for apartments outside of their markets. RealPage also monitored leasing activity with rent roll data showing that executed new lease volumes matched the same time period in 2019.

In the leasing office, however, the market has turned toward full digitization and almost entirely remote operations. The strength of leasing has no doubt been put to the test, but it was already inching closer to online operations—COVID-19 has only accelerated the trend. We see five primary ways that apartment leasing is shifting toward online apartment leasing.

5 New Online Apartment Leasing Trends Due To COVID-19

The multifamily industry has gone digital in five key ways:

  1. Digital Webinars – Property management companies and apartment associations are hosting digital leasing webinars.
  2. Virtual Apartment Tours – Properties are holding live virtual tours.
  3. Digital Leasing Solutions – Rental marketplaces are responding to the market disruption by providing end-to-end digital leasing solutions for virtual leasing processes.
  4. Eliminate Deposits With Lease Insurance – Apartment operators are deploying lease insurance to provide a more affordable move-in and streamlined leasing for renters.
  5. Property Website Updates – Property managers are creating and updating property websites and online content.

In order to streamline online apartment leasing, we recommend investing in each of these digital trends.

1. Digital Leasing Webinars

Driving Leasing Traffic With Webinars

Multifamily professionals have turned to digital communication more than ever to stay abreast of the latest industry best practices. Perhaps most significantly, there’s been a boost in the amount of email announcements and online promotions for digital leasing webinars. This sudden spike in digital leasing webinars represents a major multifamily behavior shift toward digital operations that better prepares operators to conduct online apartment leasing.

Due to strict social distancing measures, apartment communities have had to find new ways or improve less familiar methods for driving leasing traffic. Thus, we’ve seen a massive influx of companies, associations, and other professionals hosting webinars on how to manage online apartment leasing.

aim-automated apartment-tours-leasing-webinar

Types of Leasing Webinar Content

Within these webinars, we’ve seen informational content on how leasing offices can operate while remote, understaffed, socially distanced, and dealing with market uncertainty. As apartment communities are forced to adopt new leasing measures, the flood of digital leasing webinars aim to educate operators and property managers on how to drive leases by leveraging social media marketing, conducting virtual tours, optimizing website content, texting prospects, and various other digital-first marketing tactics.

We’re also seeing more industry thought leaders using webinars to inform operators about the new leasing landscape, including live webcasts on apartment searches, website traffic, rent payments, rent growth, market outlooks, and various other industry news. This has enabled professionals to share critical knowledge on how to improve online leasing practices while the industry combats a total disruption to their normal operations.

For example, the NMHC and NAA hold regular webinars recapping findings about the state of multifamily, and apartment associations host educational webinars about new legislation in light of COVID-19. All these digital leasing webinars ultimately help property management staff adapt and improve their leasing operations.

2. Virtual & Live Online Apartment Tours

Automated Apartment Tours & Leasing Operations

Unsurprisingly, property management companies have taken to online and virtual tours in order to sustain and drive more digital leasing traffic. As prospects and leasing staff abide by tight social distancing measures, there’s a pressing need to remove in-person meetings and instead conduct virtual tours. Whether pre-recorded or shown via live video conferences, online apartment leasing is likely to become a permanent practice even after the pandemic.

aim-virtual-leasing-webinar

Benefits of Virtual Leasing

Online and virtual leasing, while perhaps new to many leasing offices, helps improve several aspects of the leasing process. Because leasing staff can give prospects a virtual tour in near on-demand fashion, properties have the potential to generate higher lead-to-lease conversion rates. Hosting live online tours also allows multiple prospects to watch at once as opposed to scheduling several in-person tours over multiple days. This can make the leasing cycle much more efficient.

AvalonBay Communities reported March leasing volume down 40% from the previous year but COO Sean Breslin noted, “In April, however, as a result of our teams becoming more proficient with virtual or no-contact tours, prospective residents becoming more comfortable venturing out to tour apartment homes and the various incentives we offer to increase conversion rates, leasing velocity rebounded.”

Secondly, virtual apartment tours enable leasing staff to show every floor plan and unit, meaning they can pre-lease occupied units or units under construction. Lastly, advertising efforts are bolstered by the increase in video assets. Video content with virtual tour footage makes email, paid, and social advertising content more engaging which helps improve conversion rates.

3. Digital Leasing Solutions & Virtual Leasing Processes

While 84% of renters were already relying on online resources to search for new homes before the pandemic, the new technologies offered by apartment listing sites such as Zillow and Zumper signal a major shift toward bringing the entire apartment leasing process online.

Zillow Launches New Online Leasing Technology, Zillow Rentals

In the end of April, Zillow launched a digital suite of services including 3D Home Tours, unlimited applications for one low fee, and a rent payment portal to support the online rental transaction. Their new tools enable renters to search, find, apply for, and lease digitally from the safety and comfort of their home. Additionally, the new lease uploader and online signing tools allow property managers to quickly upload existing lease forms and send it to their renter to review and sign electronically.

aim-leasing-online-resources-stats

Zumper Releases New Digital Leasing Solution, Instarent

As COVID-19 changes the rental environment, Zumper discovered that 80% of renters are likely to lease a property that they have only toured virtually, suggesting a huge opportunity for online-only lease experiences.

Shortly after Zillow released its new leasing technology, Zumper announced the launch of its own virtual leasing solution. Instarent helps renters and property owners adjust to the “new normal” by streamlining the digital leasing process. While only available in New York City and Chicago, the tool reduces the amount of time it takes to sign a lease. Renters can find, reserve, apply for, and lease apartments all within 24 hours. The new features also give property owners the ability to list properties for rent with professional photography, video content, and virtual touring capabilities.

online-apartment-leasing-zumper-instarent-digital-leasing-technology

4. Eliminate Deposits With Lease Insurance to Streamline Lease Transaction

Apartment Operators Eliminate Deposits to Provide More Affordable Living Options for Renters & Increase Conversions

We’re also observing more properties invest in creating a modern, one-click leasing experience to make move-ins more affordable and streamline leasing to generate higher conversions. Security deposits pose large upfront costs, and many friction points in the leasing process are magnified and drawn-out when carried out entirely online. So, operators are looking to make leasing as frictionless as possible by removing barriers to closing a lease. Traditional security deposits require upfront payment and administration, and deposit alternatives like surety bonds require additional approvals—all of which present particularly cumbersome sources of friction, especially when they need to be handled remotely.

Lease insurance wraps around the existing leasing process, is fully integrated with major property management systems, and completely eliminates security deposit payments and additional upfront approvals. This reduces the number of steps required in the online leasing process while making move-ins more affordable for renters. Not to mention, lease insurance provides better protection against unexpected events and market disruptions.

security-deposit-replacement-legislation-map

Recent deposit legislation is also accelerating this trend, signaling an industry-wide movement towards total deposit replacement. By eliminating security deposits, apartment owners can thrive in the new digital environment with a seamless, affordable, and modern, one-click leasing experience.

5. Property Website Updates & Optimization

Residents Rely On Property Websites For Apartment Searches

The increase in online leasing practices means property websites need to be even more diligently updated and optimized. The 2020 NMHC/Kingsley Apartment Resident Preferences Report found that 80% of residential prospects will visit a property website while apartment hunting. While prospects were already in the habit of checking property websites for information and visual reference pre-COVID, there’s been a boost in online searches and thus, website traffic.

online-apartment-leasing-greystar-virtual-apartment-tour-listings

Properties Need to Update Site Content

In the face of surging site traffic, properties must ensure their website content is kept up-to-date, professional, and optimized for search. Properties should have updated descriptions about the neighborhood, social activities, and amenities offered, as well as positive resident reviews. The site should feature professional photography, and site content should be optimized so that search engines understand and display the property’s site in targeted search results.

Properties Need To Perfect The Online Apartment Leasing Experience

COVID-19 has pushed the multifamily industry into the digital leasing era faster than most were perhaps willing to accept, but the opportunities for properties to refine and revamp their leasing operations are now ample. The market will favor those transitioning to full or mostly online apartment leasing, as the rental landscape is quickly heading in the direction of a fully touchless leasing experience. This means apartment owners and operators, as well as property managers, must embrace the technology that modern renters and market factors demand.

Now that we’re halfway through the month, we’ve decided to take a mid-month look at rent payment behavior through May 15 to evaluate any shifts since our Rent Payment Report.

Rent collected in the first half of both May and April was down 7 percentage points from the pre-COVID average. However, May rent payments have held steady since April — contrary to some analysts predictions of further declines.

may-rent-payments-mid-monthDespite the steady payments, the future of rental housing remains uncertain as federal assistance dries up in coming months, especially for working class communities battling ongoing unemployment and loss of income.

Traditionally, Class C properties house lower-income residents, many of whom have been directly impacted by COVID-19 service industry layoffs. We’ll take a closer look at payment behavior among Class C properties specifically, and how it may foreshadow some of the challenges expected across the multifamily industry as the pandemic wears on.

Mid-May Rent Payments Start Strong Then Trend Downward

May rent payments hit a record-breaking high on the first of the month, eclipsing even the pre-COVID average for first-of-the-month payments. This suggested that, as federal relief and unemployment checks rolled in, Americans who could pay were prioritizing rent payments.

However, since the first of the month, May rent payments rapidly tumbled. A slight bump was seen at the end of the May grace period (typically the first five days of the month), but since then payments have tracked below average.

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Class C Rent Payments Show Sharpest Decline

While rent payments are holding relatively steady in May, asset class C properties have seen a sharper decline. Rent payments remained stable for class A and B properties between April and May, however Class C properties have experienced a 7 percentage point drop in total rent collected from April — and a sizable 26 percentage point drop from the average.

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Class C Residents Biggest Adopters of Payment Plans

As Class C renters show signs of struggle in making their rent payments, operators are working hard to support those experiencing financial hardship by devising payment plans.

When compared to pre-COVID behavior, there has been a 27 percentage point jump in partial payments among Class C residents, suggesting a strong trend toward payment plans and alternative payment arrangements — these now represent 70% of all rent payments among Class C properties, compared to only 54% for Class A and B.

may-rent-payments-mid-monthJust as partial payments are on the rise among Class C renters, the amount of owed rent paid by partial payers has dropped by 12 percentage points from the beginning of the year. This suggests that not only is there a growing number of payment plans, but Class C renters are able to pay less and less as coronavirus takes its toll.

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What Is the Outlook for Multifamily During COVID?

After a considerable amount of apprehension leading up to May, multifamily operators have reason to be cautiously optimistic about actual rent payment behavior. Operators are doing everything they can support residents in need of assistance — and renters who can pay, are doing so.

However, there’s no doubt that the COVID-19 pandemic has strained the U.S. economy, and its effects on the working class are even more pronounced. Workforce housing has a higher percentage of service workers with little to no access to savings or credit safety nets, meaning Class C renters will continue experiencing more difficulty paying rent in the coming months as relief checks and unemployment benefits dry up.

Multifamily has proven to be resilient through most of the crisis, but mass economic tension inevitably means that properties of all class types are vulnerable. In other words, the cracks forming in Class C properties may bleed into Class B and Class A properties eventually.

The Ripple Effects Of Struggling Class C Renters

As fewer Class C properties are able to afford monthly rent, it has a domino effect — with significantly less rental income, properties can’t make mortgage payments, which affects banks, and then ripples throughout the wider economy. Factor in a rising unemployment rate (14.7% unemployment rate in April and projected to trend higher) and the worsening financial outlook we’re observing across Class C properties may be a harbinger of Class A and B residents in the months ahead.

Property managers’ ability to pay lenders hangs in the balance. What will apartment operators do when their mortgages continue to pile up and residents face mounting financial pressure without a national rental bailout plan? Federal mortgage forbearance is only available for federally backed mortgages, meaning operators simply don’t have sufficient protection in place. Subsequently, it could cripple a significant sector of the rental housing industry.

This is why multifamily operators and associations across the country have been rallying behind a proposed $100 billion in rent relief to help America’s renters. While several states have begun pulling together a patchwork of rent assistance programs across the country, funding, availability, and pay-outs have been inconsistent. Apartment communities and their residents still need immediate federal rent funds to help prevent a potential rental housing crisis.

For now, we will continue to track rent payment data to provide insights on what it means across asset classes, and for the multifamily industry as a whole. Look out for our rent payment analysis after June 1st.

Methodology

Rent payment data is actual transactional data sourced from integrations with property management systems in the multifamily industry.

Analysis includes a 96,268 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

UPDATED October 2020 — As the COVID-19 pandemic continues testing the economic strength of the multifamily industry, state and city legislators across the nation are rallying support for emergency rent assistance programs in the form of rent relief funds and other financial resources. The relief comes on top of a national push to establish emergency rental assistance including a new Senate bill that proposes $100 billion in rent relief, as well as the CARES Act which offers renter protections for federally funded rental housing.

Local and state governments have been proactive in implementing eviction moratoriums and passing security deposit replacement legislation, and apartment operators have devised rent relief programs for their communities. However, there is still a critical need for emergency rent assistance funding to directly aid the rental housing industry. Several cities and states have already launched emergency rent relief funds and are providing financial resources for America’s renters, but a handful do not yet offer dedicated rent assistance programs. 

Are Renters Paying Rent During COVID-19?

This begs the question—are renters paying rent? April rent payment data showed a slight downward trend but was otherwise not far off the mark from normal rates pre-COVID. Heading into May, initial data suggested the renters were prioritizing paying rent despite gloomy industry forecasts, and a full analysis of payment behavior during the May grace period revealed renters who could pay were doing so, while operators continued to offer payment plans. Ultimately, rent payments are holding steady compared to the average, but the months ahead are less clear.

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The multifamily outlook from here on out is rooted in economic uncertainty, both when it comes to renters’ ability to pay rent and operators’ ability to remain flexible with renters. Even though the government is supplying affected renters with stimulus payments and supplemental employment benefits, there’s no telling whether they will continue to put that money toward rent or other essentials, not to mention that funding will eventually run dry.

As Doug Bibby, president of the National Multifamily Housing Council (NMHC), explains,

“For that reason, lawmakers need to act now to enact a direct renter assistance program.”

More than ever, it’s imperative that cities and states prioritize emergency rent assistance programs.

Are Governments Providing Emergency Rent Relief Funds & Financial Assistance Resources?

As the economic effects of COVID-19 rumble through the multifamily housing industry, local and state governments — as well as various organizations and communities — are taking measures to establish emergency rent assistance programs and direct other financial resources to operators and renters. 

This ever-changing patchwork of local emergency rent relief solutions has created some confusion among apartment operators and renters alike, further underscoring the need for federal funding programs to directly support the rental housing industry and its residents. While not every city and state has created COVID-19 emergency funds for rental assistance specifically, we’ve aggregated a list of state and city emergency funds so that operators are more informed when it comes to the rental relief available to them and their communities. 

Cities & States Offering Emergency Rent Assistance Programs & Rent Relief Funds

*NOTE* The emergency rent assistance funds on our list may no longer be available, depending on how quickly the funds were distributed. Visit the sources we provide below to find more information on whether government rental assistance funding is still accessible or if other funding programs exist. To ensure the rental housing industry receives more direct funding, consider contacting your senators and representatives to urge them to support the “Emergency Rental Assistance and Rental Market Stabilization Act.” 

Alabama: Rental Assistance Program and Non-Profit & Short-Term Housing Assistance

The JCCEO CSBG Rental Assistance Program was established to meet the emergency needs if households facing a financial crisis due to pandemic-related events. This program provides one-time financial assistance to those who qualify and covers expenses such as rent, water, or prescription medication. Applications are processed within 30 days.

A statewide nonprofit called Alabama Arise directs people to the statewide helpline if they need help paying rental deposits and first month’s rent. Individuals seeking rental assistance should ask for a referral to an agency that receives Homeless Prevention and Rapid Rehousing funds. In addition, the Alabama Department of Human Resources (DHR) Alabama is offering short-term assistance to individuals with low income and who need help paying rent. The Community Action Agency of Northeast Alabama also has a benefit program that offers rent assistance.

Alaska: COVID-19 Housing Relief Fund

For Alaskans struggling to make rent payments, a $10 million rent relief fund was administered by the Alaska Housing Finance Corp with an application deadline of June 26.

Headed by the Rasmuson Foundation and Wells Fargo Foundation, a relief fund was established in partnership with the Alaska Community Foundation and the United Way of Anchorage. The fund will help families pay rent in light of unexpected housing emergencies surrounding the coronavirus.

Anchorage passed an emergency ordinance that will put $1 million toward a housing costs relief fund for residents affected by COVID-19. Juneau has an emergency appropriation in place that sets aside $200,000 for residents who have been laid off or are unable to work due to the pandemic.

Arizona: $5 Million Rental Assistance Funds

The Arizona governor Doug Ducey announced $5 million in rental funding as part of a Rental Eviction Prevention Assistance Program launched by the Arizona Department of Housing. The rental assistance is made available to households on following conditions: 1) primary residence is a rental located in Arizona and 2) have seen a reduction in income due to COVID-19, that when annualized, does not exceed 100 percent of the area median income adjusted for family size for the county in which they reside. As of May 8, the rent relief funds had only been made available to fewer than 400 applicants out of nearly 11,000 renter applications. As of late August, the program is still accepting applications.

Arkansas: Community Rent Assistance Fund

There is currently no statewide emergency rental assistance. However, a community relief fund was set up at First Security Bank to collect donations and an allocation committee will distribute the funds over a 60-day period. The program has since closed.

California: $25 Billion Rental Relief Fund & COVID-19 Emergency Rental Assistance Programs

As of August, California lawmakers still hadn’t come up with an emergency rent relief plan. In May, California State Senator Lena A Gonzalez introduced a Senate Bill in May to protect both renters and rental property owners from financial hardships brought on by COVID-19. The COVID-19 Emergency Rental Assistance Program would provide direct rental payment relief to renters who are unable to pay rent due to the pandemic, as well as property managers who agree to specified terms (i.e., forgoing rent increases and late charges). California lawmakers are also working on two proposals—one is a $25 billion economic relief fund for rent payment assistance and the other is a renter assistance program in which property managers would be asked to forgive rent payments in exchange for tax credits.

A few counties have also allocated or proposed funding for rental assistance. Los Angeles approved a $1+ million program to provide rent subsidies of up to $1,000 per month for up to three months for families who have recently lost jobs, which they hope to be provided as part of the next round of the CARES Act. As of May 13, over $3.7 million was available to residents in designated unincorporated areas. Applications must be received by May 31, 2020.

In addition, the income-based L.A. County COVID-19 Rent Relief program will remain open until Aug. 31. Up to $10,000 will be given to households that meet the program’s income guidelines. Financed through $100 million in federal CARES Act money, its goal is to assist about 9,000 households with half of the available money being directed to residents who live in high-risk eviction ZIP Codes

In Northern California, the city of San Jose, the county, and nonprofits and companies have contributed $11 million to the Santa Clara County Fund to help low-income households pay rent and other crucial bills.

Colorado: $23M Emergency Housing Assistance Program & Property Owner Preservation Program

In Gov. Jared Polis’s executive order, $3 million in state funds was allocated for short-term rental and mortgage assistance. The Colorado Department of Local Affairs’ Division of Housing launched the Property Owner Preservation program to allocate up to $20 million in federal CARES Act funds for rental assistance to landlords on behalf of their tenants. Both programs are accepting applications as of late August.

Earlier this year, Colorado property managers raised $74,000 for a rent relief fund to help renters who lost income or suffered illness due to the pandemic. The Colorado Apartment Association is asking for others to contribute to the national Resident Relief Foundation’s $10 million fund, which will ensure donations from Coloradans will help Colorado residents. In addition, the Colorado Association of REALTORS Foundation announced $125,000 in grants to three Colorado nonprofits to assist residents with housing-related emergencies.

Out of $20 million in CARES Act funds being deployed in Denver, $4 million will support rent and utility assistance 

Connecticut: Rental Assistance Program (RAP)

The Connecticut State Department of Housing created the Rental Assistance Program which assists low-income families to afford safe and sanitary housing in the private market, and is designed for families to choose which private rental housing so long as it meets the program requirements. The waitlist is currently closed, but people can register to be notified when it reopens.

District of Columbia: $1.5 Million Federal Home Funds & The Emergency Rental Assistance Program (ERAP)

D.C. Mayor Muriel Bowser announced a new rental assistance effort in which the Department of Housing and Community Development will put $1.5 million in federal home funds toward providing rental assistance funding to low-income renters living in properties financially impacted by COVID-19. There’s also the Emergency Rental Assistance Program provided by the Department of Human Services which helps pay overdue rent, security deposits for new residences, and first month’s rent. Most recently, the D.C. Council passed an emergency coronavirus relief bill on May 19 that requires property managers with five or fewer units to offer alternative rent payment plans.

Delaware: $2 Million Housing Assistance Program

Governor John Carney and Delaware State Housing Authority (DSHA) Director Anas Ben Addi announced a new program to provide $2 million in emergency rental assistance to those affected by the COVID-19 crisis. The Delaware Housing Assistance Program (DE HAP) was structured to provide eligible households up to $1,500 for rent or utility payments made directly to their property owner or utility company. 

Florida: $1.8 Million One-Time Rental Assistance & Renters Relief Program

Up to 1,500 families in Orange County, Florida had access to $1.8 million in funding for one-time rental assistance, although the program has since ended after processing applications and paying out benefits. The cities of Hialeah and Miami currently offer a temporary emergency program for renters who lost their jobs due to the pandemic. In Hialeah, a forgivable loan of $1,000 will be given over a 3-month period to 1,000 qualified households.

The city of Miramar is offering an emergency rent and utility assistance program for low income residents dealing with unemployment or pay cuts. Relief payments are to cover a maximum of three past-due rent and utility costs (up to $7,000 per household) and are not required to be repaid by residents.

Georgia: Rent Assistance

Organizations in Atlanta, Decatur, and DeKalb County offer assistance with rent, rental deposits, and food. These organizations include St. Vincent de Paul Georgia, Decatur Emergency Assistance Ministry, and Decatur Cooperative Ministry.

Hawaii: $1.25 Million COVID-19 Rent & Utility Assistance Program

The Aloha United Way organization launched a rent and utility assistance program which has $1.25 million in initial funding. At that amount, it’s estimated to help about 900 families.

Idaho: $825K COVID-19 Response and Recovery Fund

The COVID-19 Response and Recovery Fund for Idaho approved nearly $825,000 in grants for organizations throughout Idaho helping low income individuals and those experiencing housing instability. The grants will go to multiple organizations that will disperse the funds to help with rent assistance among other needs.

Illinois: Emergency Housing Bill & $2 Million Housing Assistance Grant Program

Illinois proposed an emergency housing bill that would cancel rent payments for those experiencing coronavirus-related hardships while also establishing a fund for property managers to recoup lost rental income—the funding would come from the CARES Act. In Chicago, Mayor Lori E. Lightfoot and the Department of Housing created a COVID-19 Housing Assistance Grant program to assist residents who lost their jobs or have otherwise been financially impacted by the COVID-19 pandemic. DOH will deploy $2 million from the Affordable Housing Opportunity Fund to disburse one-time grants in the amount of $1,000 to help with rent and mortgage payments. The fund will award 2,000 individual grants, half of which will be awarded through a lottery system, while the other half will be distributed by non-profit community organizations.

Indiana: Proposed Rental Assistance Program

While there is currently no known statewide programs, a group of Indiana organizations are calling for a rent assistance program to be created from the state’s CARES Act funds in order to help residents with long-term needs.

Iowa: No Known Statewide Programs At This Time

Kansas: $3.2 Million COVID-19 Response & Recovery Fund

The Kansas City Regional COVID-19 Response & Recovery Fund announced that $3.2 million in funding would be released to 72 local nonprofits. Each nonprofit is responsible for handling assistance with housing, including rent, utilities, and other critical human services.

Kentucky: $500K COVID-19 Relief Fund

Mayor Greg Fischer and the Louisville Metro Council allocated $500,000 toward the One Louisville: COVID-19 Relief Fund for rental assistance. Qualified renters could get up to $1,000 per household for rent or utility payments.

Louisiana: $14.7 Million Rental Assistance HUD Grants

From the nearly $15 million in funding awarded by the U.S. Department of Housing and Urban Development (HUD), the Louisiana Housing Authority is providing housing assistance payments for rent, mortgage, and utilities for up to 24 months. The city of New Orleans will receive $10 million in community development block grant funds to help provide rental and utility assistance to low-income residents.

Maine: $5 Million Rent Relief Program

Gov. Janet Mills created a $5 million rent relief program, offering a one-time payment up to $500 in rental assistance for those struggling to pay rent during the pandemic. Funding would be available to households that meet certain income and eligibility requirements and the aid would be paid directly to property managers. 

Maryland: Coronavirus Relief Funding

The city of Baltimore will use $13 million in federal relief funding to create a rental assistance program that helps renters pay past-due rent. Howard County will also receive rental relief, with $800,000 in county funding going towards rental assistance and eviction relief.

Massachusetts: $3 Million Rental Relief Fund

While applications may be closed, Boston has dedicated $3 million in City funds to help residents at risk of losing their rental housing due to COVID-19. The funds will help those who do not have access to expanded employment benefits, or experience a significant reduction in their actual income despite receiving unemployment benefits. 

Michigan: $1 Million Emergency Rent Assistance Fund

Michigan League for Public Policy has laid out housing policy recommendations, one of which is to “establish a rental assistance fund and manageable provisions for the repayment of rent arrearages to avoid a wave of evictions once the moratorium expires.” Further, the League calls for the state to provide at least $1 million in state funding for emergency housing needs. 

Minnesota: $100 Million Emergency State Housing Assistance Grants

The Minnesota House committee approved a $100 million COVID-19 aid program which aims to help low-income renters as well as property managers pay their bills. Minneapolis implemented a $5 million Gap funding plan which allocated $3 million for its emergency rental program to assist low-income residents impacted by the pandemic. The program stopped accepting applications at the end of April.

Mississippi: $1.25 Billion Federal Rental Assistance & Relief Distribution

Mississippi legislators are considering how to distribute $1.25 billion in federal funding to provide rental assistance. A week in May, rental assistance payments were still not operational. Alternatively, renters can seek assistance from the United Way of Southeast Mississippi COVID-19 Relief Program, which awards aid to households to pay rent and utility bills that are past due at the time of application. 

Missouri: $9 Million Rent Assistance

Governor Mike Parson announced that Missouri would receive federal funding to support renters impacted by COVID-19. The Missouri Housing Development Corporation is working out details on providing an additional $9 million dollars in rent assistance to those who have experienced an economic setback from COVID-19.

Montana: $430K Emergency Housing Assistance Program

Montana launched a state Emergency Housing Assistance Program to allow families apply for rental and security deposit assistance. Families must have at least one child under the age of 18 and a substantial loss of income due to COVID-19 in order to be eligible. Monthly rental payments or security deposits are to be mailed or deposited directly to the applicant’s property manager. A federal assistance fund will use about $430,000 to launch the relief program.

Nebraska: COVID-19 Relief Fund

The Nebraska Impact COVID-19 Relief Fund was formed to provide direct aid to communities and organizations, including assistance for rent. In the counties of McCook and Red Willow, renters who need help making payments due to losing their job or having their work hours reduced are eligible for assistance from Community Action Partnership.

Nevada: $2 Million Emergency Rental Assistance

Nevada has access to $2 million in settlement funding for emergency rental assistance which will go directly to Nevada families in need of emergency assistance. The funding will go to United Way of Southern Nevada and United Way of Northern Nevada and the Sierra to be distributed to families in need.

New Hampshire: Welfare Program

The New Hampshire Legal Assistance organization advises renters who are unable to pay rent to apply for help at their city’s welfare office. While no statewide programs offer rental assistance, there are proposals for rent assistance payments being considered by the Governor’s Office for Emergency Relief and Recovery.

New Jersey: $100 Million Rental Assistance Program & Rent Suspension

The State Senate passed the 2020 New Jersey Emergency Rental Assistance Program which sets aside $100 million to aid residents affected by coronavirus in satisfying their rental obligations. New Jersey also introduced a bill ensuring residents who ask their property manager for rent relief won’t be denied—renters who request payment suspension need to come to “reasonable repayment structure with their landlord.” The mayor of Newark announced on May 18 the launch of its COVID-19 Tenant Based Rental Assistance Program which is accepting applications for emergency rent grants of up to $1,000.

New Mexico: $1.6 Million Rental Assistance HUD Grants

The U.S. Department of Housing and Urban Development (HUD) awarded $1.6 million to public housing authorities in 14 counties in New Mexico for rental assistance. Additionally, in support of community initiatives, New Mexico Bank & Trust committed $10,000 to the Santa Fe Community Foundation for its response fund, which provides help for emergency rent and utilities assistance.

New York: COVID-19 Emergency Rent Assistance Program

New York State legislators proposed a three-bill package that would waive or suspend rent for individual renters impacted by this crisis, and allocate funds to support small property managers. One bill would suspend rent payments for renters who lost income and also establish a coronavirus rental assistance fund. New York City proposed an $8 million “Renter’s Relief” plan that would require property managers  to offer renters the option to put security deposits toward April rent. Participants would have 30 days to start paying back their security deposits.

North Carolina: $117 Million Rental & Utility Assistance Program, $9+ Billion Federal Housing Assistance

In mid-October, the N.C. Housing Opportunities and Prevention of Evictions (HOPE) Program made $117 million in rental and utility assistance available to help North Carolinians. The application is open to renters facing financial hardship as a result of COVID-19. More information on the program as well as the application can be found here. In addition, the North Carolina Housing Coalition has outlined housing priorities and advises that a significant amount of the $9 billion housing funding be put towards emergency rental assistance. Housing advocates are also calling for part of the $5 billion in Community Development Block Grants be allocated to provide rental payments.

In Charlotte, city council members approved plans to set aside $1.05 million from the $5.7 million of federal stimulus funding from the CARES Act for rent relief. The program includes funds for three months of rent for 350 households earning up to 80% of AMI. In partnership with The Housing Partnership, the city of Charlotte also set up an Emergency Rent Assistance Program for those experiencing a delay in paying rent due to COVID-19. If eligible, the funds will be sent directly to the property management company.

North Dakota: COVID Emergency Temporary Rent Assistance

The North Dakota COVID Emergency Rent Bridge program gives temporary assistance to renters suffering financially due the pandemic. The program will pay up to 70% of the lease for up to three months and aims to be available through the summer

Ohio: No Known Statewide Programs At This Time

Oklahoma: No Known Statewide Programs At This Time

Oregon: $8.5 Million Rental Assistance

The Oregon Legislature’s emergency board released $12 million in housing assistance, $8.5 million of which goes to people who lost income and need help paying rent — the funding will go directly to property managers. The remaining money will pay for hotel or motel rooms for specific individuals, such as farmers or those without stable housing. In Portland, $500,000 in emergency federal grants are available to help those who can’t pay rent or utilities due to loss of income.

Pennsylvania: ~$400 Million CARES Act Funds

While nothing is currently in place, Pennsylvania housing advocates have called on the Legislature and Gov. Tom Wolf to prioritize housing assistance in deployment of the $4.9 billion in federal CARES Act funding and allocate at least $400 million for similar housing needs. Alternatively, renters can get help through various emergency funds including the Pennsylvania Apartment Association’s Coronavirus Emergency Assistance Fund, or the PHL COVID-19 Fund.

Philadelphia launched an emergency rental assistance program with the hope of keeping 3,000 families in their homes amid the pandemic. The application window is between May 12 and May 16, and renters must rent an apartment in Philadelphia, have a valid lease signed by the property manager, and have lost income due to COVID-19.

Rhode Island: No Known Statewide Programs At This Time

South Carolina: $5 Million COVID-19 Rental Assistance & $150K Emergency Housing Assistance Fund

South Carolina Housing is providing $5 million in emergency rental assistance to residents facing financial hardship as a result of the pandemic. Eligible households can receive up to $1,500 in relief payments that will be sent directly to property managers. Additionally, United Way of Greenville County launched an Emergency Housing Assistance Fund to help families struggling with unemployment and housing needs. The fund gained an initial investment of $150,000 from the COVID-19 Community Relief Fund. 

South Dakota: No Known Statewide Programs At This Time

Tennessee: No Known Statewide Programs At This Time

Texas: $11.3 Million Coronavirus Relief Fund 

The $11.3 million in rent assistance has been made easier for residents to access after Gov. Greg Abbot asked HUD to waive some requirements. Rent assistance providers, including nonprofits, local governments, and housing authorities, will be able to apply for the funds to then distribute to renters in need. 

Austin’s $1.2 million Relief of Emergency Needs for Tenants (RENT) Program provides one-time emergency rental assistance to renters experiencing financial hardship due to COVID-19. Dallas City Council passed a $13.7 Million Rent Relief Fund to provide rental, mortgage, and utilities assistance. The Houston Mayor proposed $15 million in emergency rental assistance for low-income-to-moderate income residents. San Antonio’s City Council approved a $25 million COVID-19 Emergency Housing Assistance Program to aid residents who need help with rent.

Utah: No Known Statewide Programs At This Time

Vermont: No Known Statewide Programs At This Time

Virginia: $52+ Million Rental Assistance HUD Grants

Over $52 million in federal funding will be spread across Virginia to go towards supporting residents with affordable housing during the pandemic. At the local level, Loudon County residents have access to a $200,000 rental assistance program. In Alexandria, short-term emergency rental assistance is available to renters experiencing housing insecurity due loss of income caused by COVID-19. The funds provide $600 a month for up to three months and go directly to property owners.

Washington: $9 Million Rental Assistance Funds

The Washington State Department of Commerce is providing $9 million to help low-income households pay their rent and energy bills. Benefits give qualified renters up to $1,000 in rental assistance. The Rental Housing Association of Washington provides information on the Low-Income Home Energy Assistance Program (LIHEAP), which is a federally funded block grant meant to assist low-income households meet their home energy needs.

West Virginia: Pandemic Diversionary Cash Assistance (PDCA)

West Virginia is offering a one-time special assistance payment called the Pandemic Diversionary Cash Assistance which provides financial support to families who have temporarily lost or experienced reduced incomes. 

Wisconsin: $25 Million Wisconsin Rental Assistance Program & Emergency Rent Fee Suspension Rule

Wisconsin implemented an emergency rule that prohibits property managers from charging late fees for 90 days after the termination of the public health emergency. The city of Milwaukee offers help paying rent to those who lost their job or whose hours were cut through Community Advocates. On May 20, Gov. Tony Evers announced the launch of a $25 million Wisconsin Rental Assistance Program for those who have experienced income loss due to COVID-19. Fueled by the CARES Act dollars, the program will provide up to $3,000 in direct financial assistance for rent and security deposits to be paid directly to property managers.

Wyoming: $500 Million CARES Act Distribution

Gov. Mark Gordon called for a special session on May 15 to distribute federal funding where they are likely to deliberate distributing $500 million of the $1.25 billion the state received through the CARES Act. On the table for discussion is a program that would compensate property managers for unpaid rent.

The Need For Emergency Rent Assistance Nationwide—And Industry Support For Rent Relief Programs

It’s an encouraging sign that many cities and states have implemented or proposed emergency rent assistance programs to aid renters and apartment operators—but local and state funding only goes so far. In fact, NLIHC research estimates that between $76 billion and $100 billion in emergency rental assistance is needed to maintain stable housing among the lowest-income households for the next year during the COVID-19 pandemic. Simply put, more funding is needed on a national scale. 

There is currently no federal emergency rental assistance funding in place to address the rental housing industry’s unprecedented financial stresses. The NLIHC, NAA, and NMHC, as well as various other housing advocates, have been proactive in encouraging Congress to address the rent crisis by enacting rental assistance programs to preserve the housing industry. 

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In their joint letter, NAA and NMHC have outlined provisions that go beyond the CARES Act in providing relief to millions of American renters, including:

  • create an Emergency Rental Assistance Program for those who are impacted by the crisis and do not already receive federal housing subsidies;
  • clarify that all multifamily firms with 500 or fewer employees may access the Small Business Administration’s (SBA) Paycheck Protection Program (PPP); While the CARES Act is clear in its intent that all small firms should be eligible for PPP loans, the SBA’s implementation guidance has created uncertainty for the real estate industry;
  • revise the National Eviction Moratorium to be limited to those negatively impacted by COVID-19;
  • expand mortgage forbearance protections to all multifamily properties, not just those with federally backed mortgages; and
  • provide financial assistance and protection for all property-level financial obligations such as property taxes, insurance payments and utility services.

The NLIHC is calling on the rental housing industry to urge senators and representatives to cosponsor the “Emergency Rental Assistance and Rental Market Stabilization Act” so that the next stimulus package helps the lowest-income renters. 

Additionally, the Resident Relief Foundation, a nationwide nonprofit, has set a goal to raise $10 million in funding to provide rental aid to renters across the U.S. The program also provides financial education to help renters who receive assistance become better prepared for future emergencies. 

How To Ask Congress For Emergency Rental Assistance for Renters and Property Owners

The collective effort of organizations like NAA, NMHC, NLIHC, and RRF to name a few, are helping bolster emergency rent assistance programs on the whole, but it’s more important than ever for industry-wide support. Apartment operators, housing professionals, and rental housing organizations need to band together in calling on Congress to immediately pass additional federal relief and stimulus legislation. You can do so by visiting the advocacy calls for action from the NAA and NMHC.

As the COVID-19 pandemic continues to wreak havoc on the U.S. economy, apartment operators are paying attention now more than ever to rent payment behavior trends. We’re reporting on May rent payment behavior to provide a clearer picture of how COVID is affecting renters’ ability to pay rent. Below is a brief summary of key takeaways.

May Rent Payments Hold Surprisingly Steady But Renters Face Ongoing Financial Challenges

Overall, full rent payments made on May 1 showed stronger results than anticipated. This is likely due to residents accessing funding sources and prioritizing paying rent, as operators work hard to create payment plans.

That said, the total percent of rent collected during the May grace period was 6 percentage points down from the pre-COVID three month trailing average, compared to a 7 percentage point decline in April.

Class C properties have seen the most notable drop in rent payments, while metro areas including Atlanta and Dallas also experienced a decrease. Evidence of payment plans deepened across Seattle and Los Angeles, proving that apartment operators are still working to provide renter relief in areas that need it most. Despite concerted efforts to support renters, there’s still a critical need for state and federally-funded rental assistance programs.

Our full COVID-19 Rent Payment Report uncovers insights on:

  • Comparisons to April rent payment data
  • Acceleration toward payment plans
  • Trends across major metro areas
  • Behavior and impact by asset class

In April the apartment industry moved quickly in response to COVID-19, as shelter-at-home laws, eviction moratoriums, and rising unemployment rates became a new reality. Although rent payments trended downward in April, rent payment behavior didn’t decline as much as expected. Today, all eyes have turned to May, to determine whether rent payments will be harder hit as the economic effects of the pandemic set in.

Data Indicates Renters Still Prioritizing Rental Housing Payments

Who paid May 1st rent? So far, May seems to be on a similar rent payment trajectory to April, including a slight bump in first-of-the-month payments — roughly 4% more total rent was collected on the first day of May compared to the trailing three month average. This suggests that as federal relief and unemployment checks roll in, Americans are prioritizing rent payments first.

In this analysis we will dive into May payment behavior starting with first day payments, as well as interesting patterns leading up to it. This includes a regional analysis of metros highly affected by the pandemic, as well as differences by asset class.

April Rent Payments Showed Slight Uptick Leading Into May

Although total April rent payments collected were down 7% compared to the trailing three month average, first day April payments actually showed a slight increase. As explored in our April Rent Payment Report, this slight uptick was likely due to a mix of reliable rent payers (many of whom are enrolled in auto-pay programs) and apartment operators incentivizing residents to make rent on time and offering renter relief programs such as payment plans.

At the end of the month of April, we saw another slight bump in rent payments, as renters moved to get rent paid before month’s end. This could be partially attributed to Americans starting to receive their federal relief checks, unemployment benefits, and state-funded rent assistance. But who paid May 1st rent?

Similar to April, May Saw An Uptick in First Day Rent Payments

As seen in April above, we also saw a slight increase in full May 1st rent payments compared to the pre-COVID three month trailing average (January, February and March).

This surge represents reliable first-of-the-month rent payers and is bolstered by efforts of apartment operators to encourage early rent payments. Operators have had a month now to solidify communication with residents, refine their rent relief programs, and incentivize renters to pay on time. Both residents and apartment operators are paying very close attention to rent payments in May – and it appears those who can pay, are doing so on the first of the month.

This slight bump in first-of-the-month payments holds true across select cities in May. However, hard-hit metro areas such as Seattle and Los Angeles also show an ever-increasing move towards partial payments, suggesting acceleration toward resident payment plans and other alternative payment arrangements.

Seattle and Los Angeles Show Accelerated Partial Rent Payment Trend

As the economic impact continues to be felt across the U.S., we’re observing more April partial payments. Overall, major metro areas are seeing a continued move toward partial payments, with the percentage of total rent paid on May 1 declining month-over-month in Seattle, Los Angeles, and Atlanta since March 1.

While 22% of Seattle renters paid rent in full on the first day of May, the total first day collected rents of all partial payments compared to rent owed for that cohort were lower compared to April. Seattle partial rent payers paid only 29% of total rent owed in May compared to 34% in April and 62% back in January.

The percentage of renters who made some form of payment (over $100) on the first day of May has seen an increase month-over-month. Seattle in particular has had a notable increase in renters making partial payments, with Los Angeles and Atlanta holding at similar rates compared to previous months.

This likely means that despite growing financial uncertainty, renters are prioritizing paying their rent through some form of payment, and that property managers are working hard to accommodate residents experiencing financial hardship. The increase in overall payments is a likely indicator that apartment operators are supporting renters whether by devising payment plans, accepting partial payments, or offering other rent relief solutions.

First Day May Rent Payments Remain Strong for Asset Class A and B Properties

As seen nationwide, Class A and B properties saw a slight spike in full rent payments on the first of the month in both April and May compared to previous months.

Meanwhile full rent payments at Class C properties on the first of the month experienced a slight 1% drop in May. This may be because Class C residents are more likely to be financially impacted by the pandemic with a higher proportion of residents employed in service economy jobs that were hardest hit, and therefore less able to make rent payments early in the month. This could also suggest that Class C properties will struggle more in collecting total rent payments owed in May – but this will become clearer as the month goes on.

What does this mean for May rent payments? As we saw in April, first day rent payments had a slight surge thanks to reliable rent payers and ongoing efforts by apartment operators to support residents in making their payments.

However, just as with April, May is likely to see a decline in total collected rent payments as the rent grace period wears on. April showed a 7% decrease in total rent collected overall compared to the trailing average, and May might see a similar decline.

That being said, the data also shows several promising signs:

  • After the tally of first day payments, May is not showing an accelerated decline in rent payments compared to April, as some analysts feared.
  • The stability of first day payment behavior in May shows residents are locating funding sources and prioritizing paying their housing financial obligations possibly over other bills.
  • The increased move towards partial payments in metro areas such as Seattle, Los Angeles, and Atlanta suggest that operators and residents are developing payment plans together, and properties are supporting their residents in paying what they can, when they can.

Stay tuned for our next rent payment analysis coming out on May 6th, after the grace period ends (traditionally the first five days of the month).

Important statistical note: Despite the measured payment fluctuations based on the sample set, the variance is within normal statistical range. In other words, the changes are not necessarily significant enough to attribute specifically to COVID-19 versus normal fluctuations expected across the data set. Please reference full Methodology below.

Methodology

Rent payment data is actual transactional data sourced from integrations with property management systems in the multifamily industry.

Analysis includes a 96,268 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

Security deposits have long been the bane of renters and apartment operators alike, and a recently proposed Pennsylvania bill has taken a giant step towards eliminating them entirely.

What Does New Pennsylvania Security Deposit Legislation Mean for Operators?

Building off the recent Cincinnati Renter’s Choice Law, which requires landlords to offer deposit alternatives, a new Pennsylvania bill goes further to lay the groundwork for total deposit replacement.

In light of mounting renter affordability concerns in the face of COVID-19, this foreshadows a flood of deposit replacement laws to come. Here’s what this bill means for multifamily operators and their residents, and how it compares to other deposit regulations we’re seeing sweep across the country.

The Rising Tide of Deposit Laws 

Legislators have been tightening the law around security deposits for years now. There are two forms of laws governing security deposits:

  1. Deposit restrictions: These laws involve tightening caps on deposit amounts, requiring deposit installment plans, and regulating how quickly deposit funds must be returned.
  2. Deposit replacement: These laws seek to replace security deposits with new solutions, such as lease insurance. Cincinnati began this movement by mandating deposit alternatives. However more recent legislation, such as the Pennsylvania bill, shows a growing movement toward replacing security deposits entirely.

While deposit restrictions have escalated for years, more recent deposit replacement laws signal a future where residents, operators, and property owners all benefit from a wholesale move away from deposits completely.

security-deposit-alternatives-replacements-legislation-map

What Operators Need to Know About the Pennsylvania Bill

Similar to the Cincinnati law that recently went into effect, if an apartment operator requires a security deposit, a deposit alternative or payment plan must be offered as well. However, this bill also gives operators the choice to eliminate security deposits entirely through lease insurance.

Choices include:

  • Deposit installment plans: The resident can pay the security deposit over the course of three months, at minimum.
  • Lease insurance: Operators may offer lease insurance, which effectively eliminates security deposits entirely and insures the property on every new lease (although residents may still elect for a deposit). Unlike a deposit or surety bond, the typical lease is protected with over $5,000 coverage for rent loss and damage. Because the property is the insured party (not the resident), regulatory burdens are eliminated for operators at the site level.
  • Surety bonds: Residents may bring their own deposit alternative, the primary example being a bond in which the renter is party to the insurance contract. With a surety bond, the renter pays a non-refundable percentage of the bond amount at move-in, which goes into a claims fund (where losses are managed at the property or carrier level). Bonds typically cover up to the amount of the deposit. With the renter party to the insurance contract, operators must manage additional consumer regulatory requirements related to insurance.

Additional requirements:

Security Deposit: For security deposits and installment plans, properties cannot collect more than two months’ rent upfront, which must then be held in escrow. The property is required to return remaining funds (and any interest acquired in escrow) to the resident within 30 days.

Lease Insurance: There are no such additional requirements for lease insurance, as no deposit is collected and the property is the insured party.

Surety Bond: Resident-sourced insurance products (such as surety bonds) create additional administrative requirements for apartment operators. Upon move-out, property managers must provide residents with:

  • A copy of any claim filed
  • Statements of the claims status

How This Bill Differs from Other Security Deposit Regulations

Both lawmakers and the multifamily industry have spent years putting band-aids on the broken security deposit system.

Cities like Seattle, Portland, and Chicago have aimed to treat symptoms of the problem by passing tighter restrictions on security deposits, requiring installment plans and lowering security deposits caps.

The Cincinnati Renters Choice law, as suggested by its namesake, was focused on giving renters choices. While inching closer to the goal line, the Cincinnati law fell a bit short of eradicating security deposits at-large.

Why Pennsylvania Bill Marks Growing Movement Towards Deposit Replacement

The next phase of legislation we see in Pennsylvania is now moving closer toward treating the root problem (rather than just the symptoms) by laying the groundwork to eliminate deposits entirely.

Renter affordability was already top-of-mind for lawmakers prior to COVID-19, and will undoubtedly accelerate this movement as the economic impact of the crisis ripples across the country.

The new Pennsylvania security deposit legislation shows lawmakers are paying attention and continuing to evolve legislation toward full replacement of security deposits as a financial instrument in rental housing. There is agreement among residents, operators, and owners that deposits need to go. Recent legislation suggests that deposits may be headed toward extinction faster than we all thought.

Important statistical note: Despite the measured payment decline based on the sample set, the variance is within normal statistical range. In other words, the decline is not significant enough to attribute specifically to COVID-19 versus normal fluctuations expected across the data set. Please reference full methodology in footnote.

Now that we’re halfway through the month, we’ve decided to take a mid-month look at rent payment behavior from April 1-15 to evaluate any shifts since publishing our Rent Payment Report. Nationwide, we see a 7% decrease in total rent collected in April compared to the average month, a trend which has continued as rent payments trickle in. Drilling down, we see a growing movement towards partial payments in major metros like Los Angeles, Seattle, and Atlanta.

Mid-April Rent Payments Continue Downward Trend

After a brief spike in payments on the first of the month, full rent payments have continued tracking roughly below average in April. Interestingly, on April 6-8th, the days immediately following the traditional grace period, the percent of renters who made full rent payments stayed mostly the same — if not marginally higher — than average. This minor boost could have been due to grace period extensions, or because April 5 fell on a Sunday and leasing offices were unable to process checks until April 6.

As the month trailed on, however, rent payments fell again. Despite federal stimulus checks being sent to qualified Americans over the past several days, April full rent payments are holding below average, and this trend appears to be continuing on a slight downward trajectory moving into May.

Mid-April Rent Payments Continue Downturn In Most Metro Areas

When we look at locational trends, we see that the drop in full rent payments in Los Angeles remains significant, as found in our earlier analysis. Atlanta and Detroit still show dips in April full rent payments as well, while Seattle actually saw a slight increase—but as we’ll dive into below, the amount paid by partial rent payers has dropped significantly in the Seattle area.

The number of renters who made some form of rent payment dropped in both Los Angeles, Atlanta, and Detroit. Denver held steady, while Seattle showed a slight increase in the percent of renters making April rent payments, as noted above.

Cities like Seattle and Los Angeles Show Movement Toward Payment Plans

However, as we found in our early April reporting, the total percentage of owed rent paid by partial payers declined dramatically in Seattle. So, although Seattle renters made more overall rent payments in April, the portion of total rent paid by partial rent payers dwindled substantially. This could be due in part to operators working in advance to offer payment plans in Seattle, which was hit early on by the crisis. This rent payment gap effect also increased in Atlanta over the last several days.

It’s likely that the growing movement towards partial payments is due to operators proactively adopting payment plans, especially in metro areas like Atlanta, Los Angeles, and Seattle.

City Ordinances Could Have Impact On Partial Rent Payments

The steep decline in the amount of owed rent paid in Atlanta could be related to a new Atlanta Housing ordinance introduced on April 7, which offers rent reductions for residents financially impacted by COVID-19. While the rent relief effort is designed to pay rent directly to property owners or management companies, approved requests can take as many as 15 days to be paid out by Atlanta Housing authorities—meaning there could be a lag between processing applications, approving renter requests, and submitting direct payments to owners. Los Angeles passed a similar ordinance on April 14, which may explain the move towards partial payments seen in that metro area as well.

As we near May, we will continue to track rent payment behavior and publish our findings to help operators understand important trends during the COVID-19 crisis. Stay tuned!

Methodology

Rent payment data is actual transactional data sourced from direct integrations with property management systems in the multifamily industry.

Analysis includes a 96,268 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

As the world continues to combat the spread of COVID-19, non-essential businesses are being forced to shut down and civilians are being ordered to shelter-in-place across the US. Inevitably, the unemployment rate has sky-rocketed, leaving many renters, legislators, and multifamily operators worried about rent.

President of the National Multifamily Housing Council, Doug Bibby, recently wrote an opinion piece making a plea for renters to be accountable and make their payments to prevent a potential housing catastrophe.

According to National Apartment Association President and CEO, Robert Pinnegar, “To minimize the damage, NAA is urging those of our nation’s 40 million renters who’ve been financially unaffected by COVID-19 to make their rent payments in full and on time. Paying rent ultimately keeps people in their homes by ensuring housing providers can meet their own financial obligations and keep the entire apartment community afloat in these troubling times.”

In Response to Downward Trend in April Rent Payments, Operators Work to Provide COVID-19 Rent Relief

We’ve tracked April rent payment data closely, and observed a nationwide decrease in full rent payments in April compared to the average, along with growing movement towards partial payments and deferred payment plans. Many apartment operators are working hard to support renters in making their payments, and devising creative solutions to keep reliable residents in place.

How are top operators ensuring those financially impacted by COVID-19 will receive the necessary rent relief? And how are they providing that rental support to better safeguard their entire community?

How the Rental Housing Industry Has Responded to the COVID-19 Crisis

Operators have spent the last several weeks preparing for the sudden hardship that their communities now face. Across social media, email, discussion forums, and the press, we’re seeing an overwhelming response from property management companies, apartment associations, state governments, and many other rental housing organizations to assemble and circulate COVID-19 resident support resources.

We’ve rounded up key COVID-19 rent relief programs being implemented by several of the NMHC Top 50 apartment managers, as well as organizations such as the NMHC and NAA.

COVID-19 Rent Relief Programs & Flexible Payment Plans

As recommended by the NMHC, implementing customized payment plans has been a popular strategy among top apartment firms. NAA has also released a set of best practices on rent collection amid COVID-19, including templated forms for a payment plan agreement and notice of temporary waiver of late fees.

Lincoln Property Management, for example, mentioned in a letter to its residents that rent relief efforts included payment plan options and other policies designed to alleviate financial burdens for those affected.

Irvine Company is enabling renters to defer 50% of their April and May rent payments over a six month period, interest-free. All they have to do is “request rent assist” to create a new payment schedule. In addition, Irvine Company froze rents and renewal increases through June 1, 2020, is offering short-term lease extensions, and temporarily halted all eviction activity through June 1, 2020.

Equity Residential halted evictions for 90 days for those who can document that they’ve been financially harmed by the COVID-19 crisis, and is offering lease renewals with no rent increases over the next three months as well as payment plans to help those in need of assistance.

Essex is another operator that allows renters to fill out a request form if they have a COVID-19 related financial hardship that inhibits their ability to pay rent.

RAM Partners made a statement asking those experiencing financial hardship to reach out to their community manager to discuss options.

AvalonBay outlined new options to help renters through financial hardship, including account credits, flexible transfers without penalty, and payment plan options.

The Bainbridge Companies has contacted all their residents to discuss alternative payment plans and is waiving late fees for those who experienced financial loss as a result of COVID-19, and has paused rent increases. They have also shared valuable resources for residents seeking assistance.

Bridge Investment Group has developed a COVID-19 Financial Hardship Assistance Program in which residents can work with their property’s staff to develop a rent payment plan that will permit a deferral of a portion of April and/or May rent with payment due over the remainder of their lease term. Bridge will also not pursue eviction filings for the non-payment of rent during the pandemic.

Unique Rental Assistance Initiatives

Village Green has implemented its Exclusive Frontline Program which grants move-in discounts for renters who are members of the essential workforce. By waiving move-in fees and deposits for those working on the frontline, Village Green is proactive in supporting the essential workforce.

In a charitable move, Camden Property Trust established a $5 million Resident Relief Fund for COVID-19 Pandemic under which residents who can show COVID-19 related income losses are eligible for up to $2,000 per household. The fund intends to provide financial assistance for living expenses like food, utilities, medical expenses, childcare, insurance, or transportation.

Federal/State/Local Community & Financial Resources for COVID-19 Rent Relief

Many apartment firms have been diligently providing residents with information on government resources regarding direct payments, unemployment benefits, and food banks. They’ve also provided community and financial resources including mental health help, small business loans, children programs, job opportunities, internet access, insurance options, work-from-home tools, and more.

Alliance Residential created a hub for federal, state, and local resources including government relief programs and COVID-19 resident resources. FPI Management also has a list of government resources specifically addressing wage replacement.

BH Management Services created a COVID-19 Resource Page with links to unemployment materials, economic impact payment information, coronavirus information by state, and links to local (Florida) resources.

In Equity Residential’s dedicated blog post, the firm outlines various community non-profits and financial resources offered by the state and federal government, including links to financial assistance programs and unemployment benefits information.

Pegasus Residential created a one-sheet detailing how the government can help those concerned about rent. It outlines information on direct payments and enhanced unemployment benefits.

JMG Realty put together a Resident Resource List linking to different non-profit organizations, as well as a directory of relevant CDC information.

General COVID-19 Resident Resources

WinnCompanies has a website popup informing residents that they can type in their zip code to perform a localized search for COVID-19 related resources. This quickly narrows down resources based on a renter’s geographical location.

Bridge Investment Group said in its COVID-19 Update that they’re monitoring resources available to impacted renters by maintaining a list for each of the states they operate in.

On top of building an extensive hub for Coronavirus Resources for Apartment Firms, the NMHC has rallied industry support around its COVID-19 Rental Relief campaign. In the NMHC resource center, operators can find helpful templates for communicating with residents regarding rent flexibility, federal assistance, and rent obligations.

The NMHC also released a document that aims to help residents understand the newly passed federal resources available to help them meet their financial obligations (and it can be customized by apartment operators).

Calls for Congressional Action

Both the NMHC and NAA have been proactive in fighting to protect both renters and apartment operators. In their March 13th letter to the House and Senate, they called upon lawmakers to provide direct financial assistance to renters.

Nearly a month later, the two organizations sent another letter to Congress regarding COVID-19 Relief Phase 4 which called out the need for additional relief and stimulus legislation, including help for rental housing providers, housing professionals, and residents. The NMHC is urging people to tell Congress that COVID-19 rent relief for the housing industry and residents is essential.The NAA’s positioning statement echoes this sentiment, and is encouraging others to contact their Member of Congress and demand Congress protect apartment communities.

Congress is also considering a $100 billion rental assistance fund to support renters in making their payments, which would also ensure owners can continue paying their mortgages. We will continue to monitor this bill and provide updates as we learn more. The more resources we share in times of uncertainty, the better off all our communities will be.

One thing is certain: the more information we share in challenging times, the better off all of our communities will be. “One of the really powerful things we’re witnessing is the way the industry is coming together,” says Dana Caudell, President of Property Management at The Bainbridge Companies. “It’s not about competition right now, it’s about how we can best help our residents and operate our businesses in these uncertain times – and if someone has a great idea or resource, we’re going to share it.”

Our April Rent Payment Report aims to inform apartment operators and the wider multifamily industry about important rent behavior trends during the COVID-19 crisis. Read below for a brief summary of key findings.

April Rent Payment Report Shows Fewer Full Payments, More Partial Payments

While full rent payments made on April 1 returned better-than-expected results, we observed a 5% decline in full rent payments over the trailing five day grace period. Partial rent payments showed 6% growth across all markets, while major metro areas like Seattle and Los Angeles saw measurable decreases in total rent paid at -10% and -9%, respectively.

The COVID-19 public health emergency appears to be the driving force behind a nationwide movement towards partial rent payments, as operators deploy deferred rent payment plans to residents and waive resident fees.

Our full COVID-19 Rent Payment Report provides insights on:

  • Changes in rent payment behavior for the month of April
  • Notable shifts towards partial payment behavior 
  • Adoption of COVID-19 deferred payment plans
  • Comparisons and trends across major metro areas
  • Behavior and impact by asset class

Important statistical note: Despite the measured payment decline based on the sample set, the variance is within normal statistical range. In other words, the decline is not significant enough to attribute specifically to COVID-19 versus normal fluctuations expected across the data set. Please reference full methodology in footnote.

As we move towards the end of the 5-day rent payment grace period, the data trend suggests that fewer American renters will make April rent payments on time compared to previous months. This downward trend first observed in cities like Seattle is starting to reveal itself in other major metro areas such as Los Angeles – as we’ll explore below.

Although the first day of the month (April 1) saw a slight uptick in rent payments — a mix of both reliable full-payment renters and good faith partial-payment renters — the trend has since moved downwards.

By the second day of the month (April 2), there was a slight decrease in full rent payers (-1.17%) when compared to the same period in January through March. By the third day (April 3), the percent of renters who made full payments over the first three days of the month (April 1-3) dropped by 5%.

The percent of renters who made partial payments dropped even lower over the same period in April — by 7.5%. While it’s still too early to conclude the number of renters who will default in April, the data suggests a continued downward trajectory moving into Monday, April 6, when the grace period ends.

A range of major US cities are seeing a similar downturn, with Los Angeles in particular seeing a steeper than average drop in April rent payments thus far.

Los Angeles was one of the early leaders in implementing a “shelter in place” order, beginning March 19 — nearly a week before most major metros. The percentage of renters who paid full rent on the first 3 days of April compared to the same period in March dropped by 8%, while the percentage of renters paying partial rent dropped by 10%. This decline in rent payments in a single month may be due in part to the early shelter-in-place measure, along with the eviction moratorium passed on March 23rd.

Beyond our measured data set, senior executives across the multifamily industry are self-reporting to LeaseLock better-than-expected payment trends across many US markets for April rents. Executives continue to communicate a spirit of preserving occupancy once eviction moratoriums are lifted, and we are measuring that in the data through observation of more partial payments (suggesting deferred payment plans are being deployed, among other resident support programs, aimed at helping residents impacted by COVID-19 retain occupancy).

We will be taking another look at rent payment behavior after the grace period ends, and will release the full Rent Payment Report on April 7th. To get regular rent payment data updates, subscribe to our COVID-19 Rent Loss Alerts if you haven’t already.

Methodology

Rent payment data is actual transactional data sourced from direct integrations with property management systems in the multifamily industry.

Analysis includes a 96,268 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

Important statistical note: Despite the measured payment decline based on the sample set, the variance is within normal statistical range. In other words, the decline is not significant enough to attribute specifically to COVID-19 versus normal fluctuations expected across the data set. Please reference full methodology in footnote.

While the effects of shelter-at-home laws, eviction moratoriums, and rising unemployment rates remain to be fully seen, many operators moved quickly to communicate and support residents in the lead up to April. In this analysis we break down actual data on April 1st rent payments exclusively, and zero in on interesting behaviors that played out in Seattle – which may foreshadow where other major metro areas are headed.

Across the multifamily industry, we see that about 14% of renters make a payment on the first of the month. Many of these are reliable rent payers who regularly pay on the first each month, in some cases through scheduled auto-pay. More recently, however, we also see fluctuations in first-of-the-month payments, especially in relation to partial payments.

Nationwide April 1st Rent Payments Held Steady

Comparing the percentage of people who paid full rent on April 1st, 2020 to the average who paid full rent on January, February and March 1st combined, we see that April 1st rent payments have not taken a dip — and in fact, have slightly increased on a national level.

This holds true when looking at select cities across the nation, including Los Angeles, Detroit, and Seattle.

Seattle Sees an Increase in Partial Rent Payments

Seattle, the initial epicenter of the US COVID-19 outbreak — and the first metro area to go on lockdown — demonstrated some unique variations in payment behavior on April 1st. This could foreshadow the economic effects that will hit renters across the nation in the upcoming weeks and months.

20% of Seattle renters paid rent in full on April 1st (as noted in the chart above) – these likely represent those reliable first-of-the-month rent payers. However, for renters who made a partial payment on the 1st, the percentage of total owed rent they paid on the 1st dropped significantly in March and April. Seattle renters who made a partial payment on April 1st only paid an average of 33% of total rent owed, compared to 61% of rent owed in the beginning of the year.

That being said, the percentage of people who made some form of payment (over $100, to exclude other fees) on the 1st of the month actually rose in Seattle, across many metro areas and nationwide. This suggests that renters are trying to make some form of payment, and also possibly that property managers have been successfully proactive about creating payment plans with affected residents.

What can we take away from this? So far, first-of-the-month rent payment behavior has only shifted minimally on a nationwide scale, but zooming into geographical hotspots forecasts potentially significant shifts in partial rent payment behavior in May.

The good news — with hard-hit regions seeing an increase in payments overall, it suggests the willingness of both apartment operators and renters to find solutions together. We look forward to sharing more rent payment data as it rolls in over the weekend, after the default period ends on April 6th, and again on May 1st.

Update: Preliminary Findings for April 2nd Rent Payments

On the morning of April 3rd, we repulled rent payment data for April 2nd. The percent of renters who paid full rent on April 1-2nd combined, compared to the same period during the 3 previous months, dipped slightly by 1.17%. This fluctuation rate is within the range of normal — as a point of comparison, the percentage of renters who paid full rent during the 1st – 2nd of the month dropped by over 2% between February and March. This demonstrates fairly consistent rent payment behavior thus far, but we expect that numbers will change as we move towards the end of the grace period, so stay tuned.

Methodology

Rent payment data is actual transactional data sourced from direct integrations with property management systems in the multifamily industry.

Analysis includes a 96,268 unit sample from 1,029,428 live units under management by LeaseLock clients. Data is nationwide, representing over half of the NMHC Top 10 property managers in the country and all asset classes (A, B and C). Asset class composition: class A (36%), class B (55%) class C (9%).

All data has been anonymized to remove personally identifiable information for renters and property managers.

In response to COVID-19, lawmakers are acting fast to protect Americans as many try to make their rent payments. On March 27, 2020, the president signed the CARES Act into law, including immediate protection for renters in the form of a temporary moratorium on eviction filing. This federal eviction moratorium is to be in effect for 120 days.

At the state and city levels, legislators are proposing, enacting, and updating eviction moratoriums each week in order to directly address the financial needs of renters under their jurisdiction. No doubt, it’s difficult for operators to keep track of these changes, especially as they work tirelessly to implement rent relief programs to support their own apartment communities.

COVID-19 Eviction Moratorium Matrix

That’s why we created the Eviction Moratorium Matrix to help centralize the most current information regarding eviction regulations. Updated daily, our eviction moratorium resource will help operators understand new eviction laws to better protect both themselves and renters during the COVID-19 pandemic. Our list includes the following details:

  • city/county/state
  • type of eviction measure (halt, court stoppage, partial moratorium, etc.),
  • links to official reports or government orders
  • duration
  • date passed
  • date that our internal research team last reviewed or updated the information

What Is An Eviction Moratorium?

An eviction moratorium is a legal measure that restricts lessors from filing evictions for non-payment of rent, and also prohibits charges or penalty fees to renters related to the nonpayment of rent. Before the COVID-19 crisis, it was not unheard of for local or state governments to implement eviction moratoriums, whether in response to natural disasters or in advance of rent control laws.

As the U.S. economy battles mounting pressure and uncertainty due to the pandemic, legislators are implementing eviction moratoriums to protect vulnerable renters. This explains the marked increase in search interest around related terms since the onset of the pandemic, with a peak in “eviction” searches following President Trump’s order for HUD to suspend evictions on March 18, 2020.

Different Types of Eviction Moratoriums

With numerous variations of temporary eviction protections for the housing industry, we recommend that you visit the link for more detailed explanations on the terms of the order. For context, other types of eviction moratoriums include:

  • eviction suspension
  • eviction ban
  • eviction halt
  • eviction stay

How Long Will COVID-19 Eviction Moratoriums Last?

The length of any given eviction moratorium is dependent upon the duration and severity of the COVID-19 pandemic, as well as various other factors. Many lawmakers may choose to extend eviction moratoriums based on the financial stability of their jurisdictions, while other moratoriums will simply remain in effect for as long as their government has declared a state of emergency.

Check the individual orders per location to find information on the length of eviction moratoriums at the city and state levels.

Do COVID-19 Eviction Moratoriums Alone Provide Enough Operator & Renter Protection?

While eviction moratoriums provide foundational support for renter protections, they alone are not sufficient. Additional measures being taken to offer rental assistance include emergency rent relief funds, unemployment benefits, renter services and resources, and even other legislative measures such as deposit replacement regulations. Legislation that gives operators the choice to offer deposit alternatives like lease insurance provides not only more affordable options to renters, but also more protection against rent loss for operators.

Combined, the various efforts to support both renters and operators put the rental housing industry in a stronger position to weather the COVID-19 storm.

Eviction Moratorium Matrix – Click Here

As almost anyone who has worked in multifamily will tell you, this industry can be very slow to embrace change.

Security deposits – and, to a lesser extent, surety bonds – have long been part of apartment operations, and it’s difficult for many property managers to imagine life without them.

However, some forward-thinking operators across the country have eliminated security deposits and surety bonds entirely. In the face of unpredictable events, such as the coronavirus pandemic that has cast the multifamily industry in a cloud of uncertainty, operators have been forced to adjust their current operations in order to better protect both their renters and properties. Subsequently, many have turned to lease insurance.

Lease insurance provides long-term, reliable protection, putting multifamily operators in a stronger position than either security deposits or surety bonds can provide. Especially in these unprecedented times, multifamily operators must adapt quickly with long-term solutions that protect themselves and support their residents.

Why Apartment Operators Should Replace Security Deposits and Surety Bonds with Rental Lease Insurance

Below are the top four benefits of using lease insurance for rental housing:

  1. Better Protection Against Unexpected Events and Market Disruptions

The COVID-19 pandemic has brought a great deal of uncertainty to the multifamily industry as the economy screeched to a halt and left many residents jobless. Lease insurance provides owners and operators with the financial protection needed when unexpected events hamstring residents’ ability to pay their rent.

On the other hand, operators often find that security deposits and surety bonds are inadequate resources in the face of severe rent loss and physical damage caused by residents. As an example, while the average security deposit in the US is roughly $500-750, the standard LeaseLock lease insurance plan provides $5,000 of coverage against missed rent and damage on every lease.

  1. More Traffic and Higher Conversion Rates

Security deposits require applicants to make a large upfront payment – one that can easily total thousands of dollars – before moving in. But in today’s environment of flat incomes and meager personal savings, that’s something many applicants simply can’t afford. Others may have to delay their move-in to save or borrow the needed funds.

Communities that reduce the cost of moving into a new home gain a real competitive advantage, especially those that clearly market themselves as a Zero Deposit community. Properties with no upfront deposit required at move-in experience more prospect traffic, faster move-ins, and higher conversion rates. For example, since ROCO Real Estate replaced security deposits with lease insurance, the company has seen an increase of 10 to 20 leads per property per week, while First Communities saw a 9-day faster lead-to-move-in cycle with lease insurance.

  1. Reduced Administrative Headaches for Onsite Staff

Managing security deposits and surety bonds can be a serious hassle for community associates. In the case of security deposits, state regulations may require them to be kept in separate bank accounts and reconciled every month.

Additionally, when a resident is moving out, associates spend a considerable amount of time determining the amount of the security deposit refund and then dealing with the renter when the resident is inevitably upset about the refund amount. Surety bonds must be sold by onsite staff, and don’t eliminate deposit administration costs. Lease insurance, on the other hand, eliminates deposit administration.

  1. Improved Online Reputation

It’s one of the laws of physics in multifamily: most residents get upset about deductions from their security deposit. Even with surety bonds, the bonding company will seek payment from the renter for any missed rent or damages to their apartment, which will likewise cause frustration.

And when renters are disgruntled about their deposit deductions or having to repay a bonding company, they take to Yelp, Google, Facebook, ApartmentRatings.com, ILSs, and other sites to post angry and negative reviews.

By eliminating security deposits entirely and replacing them with lease insurance, renters are more likely to write positive reviews touting the simplicity and affordability of a Zero Deposit move-in, and the ease of their move-out experience.

Protect Your Apartment Communities With Lease Insurance

Lease insurance is gaining popularity in the apartment industry as more operators begin to truly understand the benefits of moving away from security deposits and surety bonds completely. When it comes to protecting your properties, lease insurance offers the financial protection apartment owners need while also providing affordable living options for renters.

Just as operators have come to embrace renter’s insurance, we believe lease insurance will emerge as the leading replacement to security deposits. And as nationwide momentum moves towards Zero Deposit communities, the mutual benefits for both renters and operators will increase with it.