Leasing Season Week 3 Recap: First Impressions Start Online

Last week, we asked: Where’s your Zero Deposit?

We shifted the spotlight to your digital leasing presence—from websites to ILS listings, chatbots, and virtual tours. Because renters are forming opinions before they ever step onsite—and what they see (or don’t see) online can make or break the lease.

Your mission? Show us how your property is putting its best digital foot forward with $0 Deposit front and center.

Week 3 Winner:

Melody Galvez, Pegasus Residential

Congratulations to Melody Galvez, Property Manager at North Hills at Town Center, for winning this week’s challenge! Melody’s submission stood out with a clean, confident display of Zero Deposit leasing right on the property’s website—proving that when renters click, they should see your biggest advantage immediately.

Melody, we’re sending you a MagSafe charger + a set of Tiles for your team—because nothing (including your digital leasing edge) should get lost.

What We Saw

Teams showed off smart placements of Zero Deposit messaging:

Website homepages with bold banners
ILS listings that called out deposit-free leasing in the description
Chatbots that answered pricing questions with Zero Deposit clarity
Self-guided tour flows with updated scripts

Each one helps renters connect the dots faster—and makes your property stand out from the scroll.

Stay Tuned

Stay tuned — there are more contests, shoutouts, and prizes headed your way all season long. 🚀
Don’t forget to follow us on Instagram @leaselock to catch the next challenge!