Renewal conversions are at historic highs, averaging 54% nationally, according to RealPage Market Analytics. But that also means 46% of leases are still turning over—representing a major opportunity for property managers and leasing teams. With renewal trade-outs averaging around 4%, compared to new leases trading out negatively, improving retention isn’t just about maintaining occupancy…it’s a strategic advantage to drive revenue, reduce bad debt, and create a more stable, resident-focused community.

In this eBook, we’ll explore how to rethink your approach to renewals, uncover hidden opportunities, and implement data-driven strategies to maximize retention in today’s evolving rental market.