LeaseLock’s Chief Economist Greg Willett Featured in Propmodo: Weighs In on the Future of Rent Growth

DALLAS–We’re proud to share that our very own Greg Willett, Chief Economist at LeaseLock, was recently featured in Propmodo, offering expert insights on one of the most closely watched trends in the housing market, the slowdown in rent growth across the U.S.

In the article, Residential Landlords Brace for Stagnant Rent Growth, industry experts explore the mounting pressures faced by rental housing operators as the market adjusts to economic uncertainty, new deliveries, and shifting renter behavior. Greg joins a roster of leading voices offering grounded analysis on how property owners can prepare for what’s ahead.

“Many renters are tapped out financially,” Willett explains. “Operators need to shift their strategies in today’s market, where maximizing retention and reducing friction at move-in and move-out are more important than ever.”Click here to add your own text

His perspective in Propmodo builds on the findings he shares regularly through our Market Insights series, exclusive updates that decode renter behavior, housing supply trends, and local performance indicators to help operators make smarter decisions.

When rent growth slows, operators need tools that help safeguard income and streamline operations. That’s why LeaseLock pairs economic foresight with purpose-built solutions like deposit replacement, smart claims workflows, and automated cash management. Together, these tools help rental operators protect every lease while creating a better experience for residents.

Greg Willett brings decades of multifamily expertise to the table and continues to be one of the most trusted voices in rental housing. His feature in Propmodo reinforces the importance of staying ahead of market shifts with both data and strategy.

Read the full article on Propmodo:
Residential Landlords Brace for Stagnant Rent Growth

About LeaseLock

LeaseLock Lease Insurance is the first and only program of its kind. LeaseLock eliminates deposits, creating greater access to housing for renters, while appropriately offsetting risk for properties. Renters prefer LeaseLock’s deposit waiver option, substantially reducing move in costs. Unpaid balances can be recaptured through LeaseLock’s simple claims process, without damaging renter credit. Learn more at www.leaselock.com.

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From the Field: New York | 2025 Rental Housing Trends Center on Consumer Stress,...LeaseLock Chief Economist Featured in Commercial Observer