Adapting to Industry Disruption: What Janine Jovanovic Had to Say

At a time when talent retention and team structure are being tested like never before, LeaseLock CEO Janine Jovanovic is offering a fresh, future-ready perspective on how leadership in multifamily must evolve to keep pace. Her contribution to the CPE Executive Council article, “How to Fill Leadership Gaps in an Evolving Industry,” zeros in on the shift in workforce expectations—and how the apartment industry must adapt.

Rethinking Leadership for a New Workforce Era

In the article, Jovanovic underscores that younger generations in the workforce are demanding more than traditional roles can offer. They prioritize flexibility, purpose-driven missions, inclusive environments, and visible paths for advancement. The rigid hierarchies that once defined property management, she argues, are now barriers to growth.

“The industry’s chronic high turnover can only be solved by a new leadership approach,” Jovanovic writes. “Future leaders must be empathetic, adaptable, and technologically fluent coaches who empower their teams.”

This approach aligns with LeaseLock’s own mission: to transform multifamily operations by replacing outdated, one-size-fits-all practices with data-driven, resident-friendly, and team-empowering solutions, like our Security Deposit Replacement model.

Why It Matters

Jovanovic’s message arrives at a pivotal moment. As technology reshapes operations and AI begins to take over routine workflows, property management leaders must shift their focus from top-down management to people-centric coaching. She notes that companies poised to succeed are those that:

  • Recruit talent with digital fluency and analytical acumen

  • Embrace technology not as a support tool but as a strategic driver

  • Prioritize employee growth and a modern, flexible workplace culture

In short, the companies that rethink leadership will shape the next era of multifamily success.

Read the Full Executive Council Article

Want to hear more from Janine and other leaders in CRE?
Read the full CPE Executive Council feature →