LeaseLock Chief Economist Featured in Commercial Observer on the Future of PropTech Funding

Greg Willett’s Key Takeaways:

• Startups must prove value early. Investors are no longer betting on growth alone…they want measurable performance.

• There’s a clear pivot to consolidation. Many smaller proptech players may be absorbed by larger, more stable platforms.

• LeaseLock’s strategic advantage: Willett notes the importance of timing and positioning for insurtech firms that operate in complex markets like housing.

“You’re going to see consolidation and a focus on sustainable innovation. The players who survive will be those who create immediate, portfolio-wide impact,” said Willett.

Why It Matters

As the rental housing industry faces rising costs, operational pressure, and increased regulatory scrutiny, Willett’s voice reflects a broader shift: tech for tech’s sake isn’t enough. Solutions must mitigate risk, streamline leasing, and deliver ROI, fast.

LeaseLock continues to lead the way with deposit replacement and insurtech solutions that help operators weather market volatility. And with voices like Willett guiding the conversation, the company is helping shape the next chapter of rental housing innovation.