Greg Willett

Greg Willett is one of the most recognized voices in the U.S. rental housing industry, with over 30 years of experience analyzing economic trends, housing fundamentals, and market performance across the multifamily and single-family rental sectors. 

As Chief Economist at LeaseLock, Greg leads Market Insights, delivering timely, data-driven perspectives  on the forces shaping rental housing. His work includes first-hand reporting from executive roundtables nationwide and in-depth commentary on economic reports and market data that help owners, operators, and investors navigate shifting market conditions, manage risk, and capitalize on opportunity.

A trusted source for national and industry media, Greg’s commentary bridges deep economic expertise with practical strategies for achieving results in today’s dynamic housing landscape. Through Market Insights, he reaches an audience of over 30,000 followers across his and LeaseLock’s Linkedin profiles. His work is informed by constant interaction with executives, investors, and operators at the forefront of the rental housing industry, giving him a real-time view of market sentiment and emerging trends. He regularly provides clear, actionable analysis on topics ranging from renter behavior and leasing performance to risk indicators and regional market dynamics, all designed to keep multifamily professionals informed and ahead of the curve.

Before joining LeaseLock in 2025, Greg served as First Vice President and National Director of Multifamily Research for Institutional Property Advisors (Marcus & Millichap), guiding investment strategy, market selection, and capital deployment for clients nationwide. Earlier, he spent more than two decades as Chief Economist at RealPage, where he became an industry icon for his innovative, balanced economic outlooks and market forecasts.

Greg’s work is regularly featured in national business and real estate publications, and he is a sought-after speaker at industry conferences. He holds a bachelor’s degree from Western Kentucky University and a Master of Liberal Arts degree from Southern Methodist University.