Greg Willett Featured in Multifamily Executive Cover Story: Tracking Data Disruptions and Demand Drivers
We’re proud to share that LeaseLock Chief Economist Greg Willett is featured in the latest Multifamily Executive cover story, “LeaseLock Economist Tracks Data Disruptions and Demand Drivers”.
With over 30 years of experience in housing economics, Greg is widely recognized for cutting through the noise with clear, data-driven insights. In his new role at LeaseLock, he continues to guide the industry on the forces shaping rental housing performance — from demand shifts to retention strategies and evolving risk indicators.
Top Takeaways from Greg’s MFE Cover Story
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Sorting the Signal from the Noise
Greg emphasizes the importance of interpreting housing data with precision. In today’s crowded information landscape, “methodology matters as much as the metric.” -
Performance Despite Headwinds
While economic uncertainty continues to shape 2025, Greg points out that multifamily remains resilient: “The overall fundamentals remain in good shape.” -
The Critical Role of Retention
Elevated resident retention is a stabilizing force for operators. Greg explains why renewals remain a revenue buffer when new lease demand shows signs of slowing. -
Tracking Real-Time Market Sentiment
From credit card debt trends to leasing performance, Greg is watching how consumer behavior and financial health ripple into the rental housing industry.
Why It Matters
Greg’s perspective underscores LeaseLock’s commitment to helping operators navigate uncertainty with confidence. By combining economic insight with innovative deposit replacement and risk management solutions, we equip the industry to protect revenue and improve renter accessibility.
📖 Read the full story in Multifamily Executive:
LeaseLock Economist Tracks Data Disruptions and Demand Drivers
